Pantone's 2019 Color of the Year makes so much sense

By: Renée Reardin

Photography: Donna Griffith | Story: Feminine Glam Home

Colour

Dec 6, 2018

Pantone's 2019 Color of the Year makes so much sense

By: Renée Reardin

The shade is happy and pretty and will go with everything.

Living Coral, a bright and cheerful orangey-pink, was named Pantone’s 2019 Colour of the Year, and it feels just right.

In a press release, the company explains the hue was chosen as a "reaction to the onslaught of digital technology and social media increasingly embedding into daily life," and the fact that "we are seeking authentic and immersive experiences that enable connection and intimacy." The vibrancy of the shade encourages us to drop our phones, be in the present and practice mindfulness. "With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

The hue was also chosen to raise awareness of environmental concerns, much like Pantone’s 2017 Color of the Year, Greenery. It calls attention to climate change and its extreme impact on nature, in particular, the coral reefs. "Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time," says Eiseman. And that includes social movements.

We can’t ignore the fact that Living Coral is a more energized version of the oh-so-popular Millennial Pink — which continues to be a popular shade in the design world. The vibrant hue appears to be a nod to women’s rights (as was last year's COY, Ultra Violet), taking the traditional soft and delicate pink that’s so often associated with women and turning it into something bolder and louder, more powerful and impactful.

Looking for ways to incorporate Living Coral into your home? Here are some ideas.

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