Trends
What Is The Foodification of Colour in Interior Design?
Photography, @getclever, Instagram
Trends
What Is The Foodification of Colour in Interior Design?
Food-inspired colours have become a major trend in interior design, art and fashion.—think blueberry milk, tomato girl red, martini olive green and last but certainly not least, butter yellow, a soft, creamy hue that evokes the comforting feeling of cozy weekend mornings with a slice of fresh bread.
The "foodification of colour" reflects a broader movement where everyday items, especially food, influence visual trends and colour choices.
Origins and Popularity
It’s easy to understand butter yellow’s popularity with its soothing, nostalgic qualities (try: Behr Butter Yellow ICC-90). As people seek comfort in their surroundings, this hue provides a sense of warmth and familiarity reminiscent of home-cooked meals. Its versatility allows it to be used in various applications, from wall paints to fabrics and accessories.
The Psychology Behind Food-Inspired Colours
Colours like butter yellow evoke specific emotions and memories linked to the foods they resemble. This connection makes these colours more relatable and enjoyable, creating a multi-sensory impact that goes beyond visual stimuli.
Implications in Interior Design
The foodification of colour highlights the integration of daily life and aesthetics in interior design. Designers and brands leverage this trend to evoke comfort and familiarity, like the famous Tekla percale sheets in Shaded Yellow.
Photography, courtesy of Tekla Fabrics.
Trending Food-Inspired Colours
On platforms like TikTok, several food-inspired colours have gained popularity:
- Blueberry Milk (Try: Rona 3315-2 Blueberry Milk): This soft, pastel blue evokes the calm and sweetness of blueberries, making it a favourite for bedrooms and nurseries.
- Tomato Girl Red (Try: Benjamin Moore Tomato Red 2010-10): A vibrant, earthy red inspired by ripe tomatoes, perfect for bold accent walls and kitchen decor.
- Martini Olive Green (Try: Benjamin Moore Martini Olive CSP-890): A sophisticated, muted green reminiscent of olives, ideal for creating serene, stylish living spaces.
Not one of these colours is reinventing the (colour) wheel, so to speak; these popular hues have always been present in interior design, fashion and beauty, although they now carry trendier, more marketable labels. Nevertheless, saying that your cabinets were inspired by the soft churning of butter is infinitely more romantic than just calling them “yellow.”
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