When the new Indigo website launched about two weeks ago, a handful of us over here at our offices spent a long time checking things out. (I won't say how long, lest certain people get the idea that we weren't working, but technically, it was all in the name of research.) If you've checked out the website pre-launch, you're sure to notice the difference immediately. The new design is simple but beautiful and it's super-easy to navigate, making buying books for yourself or gifts for others a breeze. The folks from Indigo gave us a tour of the website this afternoon and these are some of the new elements I'm most excited about: The new design: The website features bigger, more beautiful images and is way more visually appealing than before. It's inspiring - if you don't know what you're looking for, just spend a few minutes surfing around. You're bound to find that perfect something. Greater product selection: There's way more stuff than just books. I love the GIFTS section. Debit card shopping: Apparently they've offered this service for over a year, but I had no idea you could pay with your debit card. Cool! Birthday reminder service: Enter in important birthdays to remember and you'll be sent an email reminder and gift ideas via email. I've always been a big fan of Indigo, both in-store and online and the new website is fantastic. I see myself getting a lot of my Christmas shopping done online at chapters.indigo.ca this year!