Behr Paint Company unveils its 2025 Color of the Year.

Looking for colour inspiration for fresh fall decorating? Take a cue from Behr's 2025 Colour of the Year: a deep, vibrant red that will enhance just about any living space.

After opting for Cracked Pepper in 2024, this year's Rumors is all about creating an impactful colour story in the home.

When the colour red went viral for home decor earlier this year for its versatility, we knew a shade of it would be making its way to the walls of homes soon enough. Rumours balances warmth and vibrancy that fits into almost any space.

"We’re seeing people embrace colour like never before,” says Erika Woelfel, vice president of colour and creative services at Behr Paint Company. “Rumors is a modern take on timeless red that creates energetic appeal and lasting impact in a stunning way."

"Our Colour of the Year empowers consumers to use colour with confidence,” said Andy Lopez, SVP and CEO of Behr Paint Company. “Rumors is a colour that inspires creativity while being versatile enough to transform any space, large or small."

 

 

 

 

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